Portion of title |
Public relations industry unspun |
Contents |
Sections: The PR industry; Roots in conflict; Not local, not news; Third party advocacy; Selling wars; Controlling damage & managing crisis; Silencing debate -- Extra features: Public relations vs. journalism; More on video news releases; More on genetically modified food; Co-opting movements; Astroturf; Perception management; Democracy in a PR world. |
Abstract |
Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered food past public scrutiny. |
Credits | Camera, Kelly Garner; editor, Jeremy Smith |
Performer |
Narrated by Amy Goodman. |
Technical details | DVD. |
Language | Soundtrack in English with subtitles in English or Spanish. |
ISBN | 1893521745 |