ECU Libraries Catalog

Toxic sludge is good for you : the public relations industry unspun / Media Education Foundation ; producer, Margo Robb.

Other author/creatorRobb, Margo.
Other author/creatorGoodman, Amy, 1957-
Other author/creatorMedia Education Foundation.
Format Video (DVD)
Publication InfoNorthampton, MA : Media Education Foundation, ©2003, 2002.
Description1 videodisc (45 min. + 24 min.) : sound, color ; 4 3/4 in.
Subject(s)
Portion of title Public relations industry unspun
Contents Sections: The PR industry; Roots in conflict; Not local, not news; Third party advocacy; Selling wars; Controlling damage & managing crisis; Silencing debate -- Extra features: Public relations vs. journalism; More on video news releases; More on genetically modified food; Co-opting movements; Astroturf; Perception management; Democracy in a PR world.
Abstract Tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of crisis management in controlling the damage to corporate image. The video analyzes the tools public relations professionals use to shift our perceptions including a look at the coordinated PR campaign to slip genetically engineered food past public scrutiny.
CreditsCamera, Kelly Garner; editor, Jeremy Smith
Performer Narrated by Amy Goodman.
Technical detailsDVD.
LanguageSoundtrack in English with subtitles in English or Spanish.
ISBN1893521745

Available Items

Library Location Call Number Status Item Actions
Joyner Compact DVDs HD59.6.U6 T69 2003 DVD ✔ Available Place Hold